Meet the Team

George Duncan – Managing Director – Mob 07736 879195


George founded the business in 2002.  He is from an agricultural background, having worked on farms prior to embarking on a sales career in agriculture in 1986, giving him nearly 30 years sales experience.  During his career he worked for North Eastern Farmers Ltd for 10 years, initially as a Sales Representative and latterly as an Arable Specialist.  Prior to starting up the business, he was Seeds Manager with Scotgrain Ltd, where he was responsible for all seed sales throughout Scotland. Throughout his career he has gained a wealth of experience and qualifications.  He is on the Professional BASIS register and is on the FACTS register.

Caroline Duncan  – Director and Company Secretary

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Caroline has been involved in the business since it began in 2002. However, until April 2010 she also was a Director of an Aberdeen based Finance Company and had an 11 year career in the Finance industry.  Due to the expansion of the business, she joined the team on a full time basis and currently provides full time office support within the office at Kingsford.

James Hardie Bsc – Sales Manager Mob 07813 953782 


James joined the team on a part time basis whilst studying for his BSc Agri degree at SAC Aberdeen. He is from an agricultural background, having grown up helping on the family farm in Midmar and is a breeder of shorthorn cattle.  On successful completion of his degree in June 2011 he joined the sales team on a full time basis.  James is specialising in GPS Mapping as well as grass seed sales and in January 2017 was promoted to sales manager for the company.  He is formulating and producing application maps and giving farmers technical backup on all aspects of GPS Mapping.  James holds the FACTS and BASIS qualifications and is on the BASIS professional register.

Liam Wink – Sales Representative Mob 07765 020546


Liam joined the team in 2013 on a full time basis after building up experience in the agricultural industry by working on farms during his school holidays and since leaving school. Liam started with the company as a van driver and GPS assistant although has recently been promoted to a sales representative in January 2017.  This has given Liam the knowledge and experience of all aspects of GPS and grass seed. In his spare time, Liam is kept busy with his own flock of sheep and is a vintage tractor enthusiast.

Chloe Morrison  – GPS and Office Assistant


Chloe joined the team in November 2016 on a full time basis.  She previously worked in the oil and gas industry as a recruitment coordinator but has always been interested in farming due to her family connections.  One of Chloe’s key roles in the team is processing the results from the GPS sampling and using the data to create maps.  She also assists with all aspects of running the office and co-ordinating the team.  In her spare time she’s an avid Don’s fan and can often be found at Pittodrie at a weekend!


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